Announcement: LEGO & Universal Music Announce VIDIYO - A New Music Video Maker Experience



The LEGO Group and Universal Music Group (UMG) have today announced LEGO® VIDIYO, a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music. LEGO VIDIYO is a brand-new way to play that helps children dream big by directing, producing, starring in, and sharing their own music videos, using tracks from across the globe, led by chart hits from UMG’s unrivalled artists.


LEGO VIDIYO is aimed at children aged 7 – 10, providing a safe universe where they can traverse the worlds of physical and digital play. The platform lets children experiment with play and music, a powerful combination that’s fundamental to their development, extending their ability to connect with other people emotionally and creatively.


Combining new technology with the LEGO System in Play, and music from many of the world’s leading artists covering multiple genres, LEGO VIDIYO provides a refreshing opportunity for children to express themselves creatively. By putting them in charge of their own music video productions, children can both discover music and harness their passion for it through an immersive, positive and safe social experience. As LEGO VIDIYO requires verified parental consent – along with anonymity – and external moderation of all content uploaded to the App feed, parents can be reassured their child is unleashing their creativity while staying safe online.

Accessed through a unique mashup of LEGO elements, Minifigures, music, augmented reality and a vibrant new App, LEGO VIDIYO will be filled with endless combinations of editing options unlocked through new special effect ‘BeatBits’. Young creators can enjoy and experiment with their own individual styles and ways of bringing music videos to life. Here’s how it works:

  • Choose one of the many songs in the App from a broad variety of established artists – both contemporary chart-toppers and instantly recognisable classics.

  • Create your band from a vibrant collection of new, physical Minifigures, which can be customised and brought to life in different scales through AR technology in the VIDIYO App.

  • Line up special effects in the form of ‘BeatBits’ and place them on the scanning stage. BeatBits are decorated 2x2 square LEGO elements, which once scanned unlock digital effects that let you control everything from video and music styles to scene effects. Creators can see their vision realised by choosing anything from black and white bling effects to confetti showers and even X-ray vision. They can also add audio effects such as DJ scratching, mouse voice or sax solo, as well as fun signature character moves and gimmicks, from breakdancing to surfing on a shark…