New Release: When Your Mate Reads Recipes While You Bathe - LEGO 21324 - 123 Sesame Street
I was recently asked who my favourite vampire was. I said, "The muppet from Sesame Street." They told me, "He doesn't count!". I replied, "I assure you, he does."
LEGO 21324 - 123 Sesame Street - LEGO Ideas
RRP UK£109.99, EUR€199.99, USA$119.99, AUD$199.99, CA$149.99
Available from LEGO.com and LEGO Stores from 1st November.
Getting a LEGO Ideas set off the ground can be hard. Sure we have seen unprecedented amounts of sets reach 10k over the last few months, but still, it's a challenge. Designers need to promote their sets via social media to have them found by the right people, who will need to log in to LEGO Ideas and click that vote button.
I first remember seeing this set pop us as a sponsored post on my Instagram feed, and then my Facebook. Instead of focusing on the set, I was more drawn to a LEGO Ideas submission being pushed as a sponsored post on my socials. I don't feel as though there is anything wrong with this, but it must take something away from those who have reached the 10k organically. It's a risk that has paid off for the designer Ivan Guerrero. Facebook adverts aren't cheap and I recall this sponsored post popping up multiple times over many weeks. It's definitely a way to speed up the process of achieving 10k in votes, but still, it's not a guarantee to get you over the line. Lucky for Ivan, it is paying off, as the designer will receive 1% of sales globally for this LEGO Ideas set. Congrats Ivan!
Let Take A Look At The Box
This might come as a surprise being a set based on a young children's television program, but this is labelled as an 18+ set, another on the growing list of products aimed at the adult demographic, with the sleek black packaging.
What's In The Box
We are getting five Minifigs and a printed ball in a trash can. The set has an array of new moulds for the Minifigure heads, as we see Elmo, Bert and Ernie, The Cookie Monster, Oscar and of course Big Bird. Each has character-specific accessories, and their own space within the playset.
Each character has their own place within the playset, Bert and Ernie scored the top-level penthouse, complete with bath in the bedroom which is very 80's, and a photo of the lovely couple of their wall. Elmo is downstairs in a very childlike room, he has a train set, rocket, fishbowl, photos of his friends on the wall, along with direct access to the street.
Oscar lives directly out of Elmo's windows in the trash (obviously), with The Cookie Monster across the street in his one-room bach pad, complete with VHS cassette to watch old episodes of the show.
It does look like there is an abundance of stickers in this set. From street signs, to picture frames inside the house, and various shoutout to other characters scattered throughout.
It's a call back to some classic Bert and Ernie behaviours we all know, and things that children won't question. But, as it's an 18+ set, here we go!
Having a bath in the bedroom is strange enough, however, having your mate reading 'Cooking With Oatmeal' to you while you're in the bath takes it to the next level. I imagine housemates, friends and partner all grew closer during lockdowns that happened/are happening around the world. But taking a bath would be that time away, where you get to be alone and relax, not a time for your housemate to read a 3 tile thick book on cooking with oatmeal. But, I guess most of the conversations we have been having in lockdown are based around what the next meal will be...
123 Sesame Street is available from LEGO.com and LEGO Stores from 1st November.
For the full press release, see below.
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STEP UP TO THE BRAND-NEW LEGO® IDEAS 123 SESAME STREET
Imagined by a keen LEGO builder and seasoned Sesame Street fan, the first-ever Sesame Street product from the LEGO Group will be available from 1st November from LEGO.com and LEGO Stores.
Voted for by LEGO brick lovers all over the world, a wonderfully nostalgic new LEGO Ideas set has been brought to life after being envisioned by an avid builder. The brand-new LEGO® Ideas 123 Sesame Street set is the latest product from the LEGO Ideas collection, which conceptualises and produces the creative wonders imagined and voted for by LEGO brick fans themselves.
Created with all the delightful elements of 123 Sesame Street, the new set is packed with authentic details from the famous New York City neighbourhood. From Bert and Ernie’s apartment, in which Bert famously pleaded with Ernie to remove a banana from his ear so he could hear better, to Big Bird’s nest, where the grown-ups finally met Mr. Snuffleupagus in person - builders will marvel in Sesame Street’s most memorable moments.
As they embark on their immersive build journey of LEGO® Ideas 123 Sesame Street, seasoned LEGO fans and younger builders alike can take a trip down memory lane, passing by Hooper’s Store, Oscar the Grouch’s trash can, and many more quintessential Sesame Street locations, making it the perfect set to enjoy on your own or together as a family. Fans can even bring their favourite characters and show moments to life with the brand new and exclusive buildable minifigures which have been moulded specifically for the set, including characters such as Cookie Monster, Elmo and Big Bird.
The new LEGO Ideas 123 Sesame Street set is part of the LEGO Ideas collection, which offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Other recent LEGO Ideas sets inspired by LEGO fans, include the LEGO Ideas Grand Piano and the LEGO Ideas Friends Central Perk.
Created by Sesame Street fan and LEGO enthusiast Ivan Guerrero, this set brings together the magic of the iconic New York City street with the mindful and creative building experience of LEGO bricks to create an instant classic.
Speaking about the creative journey, Ivan Guerrero said: “As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy. LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”
Federico Begher, VP of Global Marketing at The LEGO Group added: “We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before. It was clear from the submission that Ivan is passionate about Sesame Street and he really brought it to life with the wide array of characters and bright, classic colours. For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.
Knowing the impact Sesame Street has had on the world for decades, sharing similar values with generations past and present, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas.”
“Your imagination and creativity can take you places—and with the help of LEGO Ideas, it’s now transporting fans to Sesame Street where you’re never too old for a playdate,” said Gabriela Arenas, Sesame Workshop’s Vice President of Licensing, North America.
Once built, the 1,367-piece LEGO® 123 Sesame Street is sure to bring excitement and nostalgia into any space, measuring 9” (24cm) high, 13.5” (35cm) wide and 8.2” (21cm) deep.
The new LEGO® Ideas 123 Sesame Street set is the latest example of how the LEGO Group aims to inspire builders of all ages to build, rebuild and get excited by the process of creation.