LEGO DUPLO Peppa Pig Supermarket 10434 - New Release

The LEGO Group have announced the release date of the new LEGO DUPLO Peppa Pig Supermarket

We’ll tell you when and where you’ll be able to find it. A release date has been announced, and it’s not too far.

Help girls and boys aged 2 and over role-play a trip to the shop with the LEGO® DUPLO® Peppa Pig Supermarket (10434) toy. Preschoolers become one of the family as they drive to buy food in the iconic red car from the show.

This build-and-rebuild toy for toddlers is packed with accessories to spark creative role play. With 4 figures – a Peppa Pig toy, George, Mummy Pig and Daddy Pig – toddlers can pretend to be both the parents and the children. Preschoolers will recognise items from a real-world supermarket, such as the self-checkout, shopping trolley and chiller cabinet.


This LEGO DUPLO Peppa Pig learning toy for preschoolers helps kids develop skills as they think logically while playing out shopping trips inspired by the TV show. Families can also explore feelings through play. This relatable scene will spark conversations between grown-ups and toddlers about behaviours when in the shop and – importantly – who gets to push the trolley!

  • Shopping role-play fun for girls and boys aged 2+. Help preschool kids recreate scenes from their favorite TV show with the LEGO® DUPLO® Peppa Pig Supermarket toy.
  • Comes with 4 figures. This fantasy playset includes a drivable car, George, Mummy, Daddy and LEGO® DUPLO® Peppa Pig toy figures, for a full range of character role play.
  • Build-and-rebuild toy for real-life role play. This LEGO® DUPLO® supermarket includes a freezer with an opening door, a movable shopping cart, a self-scan checkout and lots of food elements.
  • Develops dexterity. Toddlers finesse their fine motor skills by opening the drawer of the toy cash register, lifting the freezer door’s windows and placing the elements in the shopping cart.
  • Gift idea for preschool kids. This set is a fun special occasion gift idea for toddlers aged 2+ who love Peppa Pig toys and the TV show.

Where Do I Buy It?

Find out more via our LEGO News page, or shop now at

Thank you for reading

Support by shopping for your LEGO® via the affiliate links below.

It’ll cost you nothing but will mean the world to us. 🫶

🇦🇺 Australia🇨🇦 Canada – 🇪🇺 Europe🇬🇧 United Kingdom🇺🇸 United States💛 Everyone else

Explore more articles